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. >> it is good for the he economy. absolutely it's good for the economy. you know when there is a relationship between mood and spending when people feel good they tend to spend a little big more. >> they feel good right now. >> they feel really good right now very excited right now. >> reporter: there are the obvious things that fly off the shelves like f shirts and anything that helps folks identified with the 49ers. an estimate fans nationally will spend 11 million dollars on super bowl related purchases. including 51 million cases of beer and 5 million new television sets. >> in general san francisco should be a little big more active lively exuberant optimistic place and all those things are good for consumer spending. >> reporter: then there's the stuff fans do while watching the game. consuming one and a quarter billion chicken wings. what's the psychology behind that. >> when we are in a situation like this which is has just grinned if emotions of the entire city, really no one's left behind. everybody in some way is affected by there and everyone gets involved. >> it's pretty m
Search Results 0 to 0 of about 1